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Placed Australia

The Secret to scaling Real Estate Teams and Recruiting Talent...

Updated: Apr 9



Like anything, strategy plays a huge part in success. Success is often not achieved alone, it means having the right crew, all synchronised together to win. Having the right crew can mean going on a winning-streak from year to year or not...


Real Estate Teams are a perfect example. Like a top-performing Yacht Racing Crew, each year represents a new timeline. You're either still building the team to chase the leaders and win the race or, you're defending your wins to remain on top, which ultimately gives you and the team all the kudos and accolades and earning opportunities they deserve...


It also makes finding more top-performing crew that much easier...and in most cases, they will come to you... (Attraction Recruiting).


As the captain of the boat, when you finally have each member of the crew hitting their sweet spot, the yacht effortlessly glides across the ocean toward the finish-line. Once you all work out the winning formula, scale is the next on the agenda and this is where it goes super-well or super-bad for momentum...


If you have a competitive Yacht (Real Estate Team)...recruiting now is like trying to add people to the boat while it's in mid-race.


The boat is moving fast, everything is frantic, pressure is on to achieve the goal, most of your established crew know their part and just randomly plonking new recruits on the deck right now, while your out in front and expecting them to get up to speed can be super distracting and can lead to disruption in the crew.



The problem is, once you hit your pace and everyone is working together and getting wins, as leaders, we immediately want to switch our focus to scaling what we have built by trying to add others to the team while we're in mid-race... This is a great time to recruit right? People are calling you saying they want to join, the team has awesome figures and you can prove it works to anyone that needs to know.


More crew should mean 10x the results right...but does it?


Leaders of successful Real Estate teams need to work out how to continue leading the winning crew and, if you want to grow the business by bringing new people in to scale the results, it can be super-hard to do both. More often than not, this cant really be achieved successfully by cramming all the people onto the same boat. So what's the answer...


Here's a thought, it could be as simple as adding new boat for new recruits. A new crew under the same winning banner, run by you to help them get to the same pace as the front-running team...


You take your accomplished leadership skills and jump onboard the new boat, lead the new team to success while (important)... handing over the captain responsibilities to one of the top-performers on the winning boat. Super hard to do right...but hear me out...


If you cant do this in your current setup, it may be time to think about switching brands so you can.


Your Placed Australia Recruiter can help with moving your entire "Racing Team" under a new division (Agency) where the rules let you scale or, we can team up with you to attract amazing talent to create a new Agency brand. It's easier than you think and it's a gamechanger...



Most Agency owners would think that's ridiculous (hard to let go right), but I have seen some of the most successful leaders in business employ this strategy to build super-successful teams within their brand while building career progression for their top-performers (retention). Taking on a new team (adding a new boat) and turning them into another top-performing team under your guidance puts 2 boats in the race working under your winning formula. Now the competitors are scared. Then, simply repeat this strategy across the state or the country in time...


Growth can be achieved in many ways, but if it is disrupting your highest-performing team in the process, then you can end up constantly pushing all the members of the crew beyond their capability (stopping what their doing to show others and affecting their results) and you will end up with top-performing people not achieving the overall results their accustomed to, then it's man overboard, and you start losing good people which can lead to negative growth.


Hiring the right talent is a minefield. Get the right people onboard, and everything seems effortless, you start winning races. The team gets wins and everything is perfect. Get the wrong people onboard, and it can mean the wind is ripped from the sails and the whole team suffers and starts to question the direction of the business.


Add too many new recruits to the winning team, and the top-performers in your team start getting disrupted and may even look to join a new racing team (or start their own). (no where for them to go but overboard).


A clear plan and a clear structure means everyone can win if its done right. This keeps your business performing well while growing, and gives your top-performers the ability to take on leadership in the future, so you retain them. Is it easy?...of course not. That's the fun part...and it will take years to get this all working properly...but when do you start?


Strategy in business growth and hiring the right teams is super important. If you are looking for Recruiters who understand this play, reach out to Placed Australia an have a chat about what you're trying to achieve and lets work out how we can strategically assist in helping you build winning teams in Real Estate.


Recruiting is far more than putting bums on seats. If done right, it can be the winning formula to scale. Call any of or our dedicated Real Estate Recruiters @ www.PlacedAustralia.com.au - We specialise in Real Estate Recruitment...







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